Technorati is a search engine for social media.
According to Jeff Koo at Technorati: "Technorati is the recognized authority on what's happening on the World Live Web, right now. The Live Web is the dynamic and always-updating portion of the Web. We search, surface, and organize blogs and the other forms of independent, user-generated content (photos, videos, voting, etc.) increasingly referred to as 'citizen media.' "
The Favorites and Watchlist sections are useful features. In Favorites you can keep a track of all the blogs that you want to read. The Watchlist allows you to set up searches, for interesting social media, using tags and URLs.
Technorati Tags: citizen media, social media
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